Becoming Viral
I think the secret to becoming viral is to not even try.
Just do what you feel, what you enjoy. And it will happen if it’s meant to.
To try and shape a deliberate viral ad campaign is a mistake waiting to happen.
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PAUL BOUPHA ｜王志明 ｜ อัศวิน
001. hometown: las vegas, nevada
002. current: new york city, new york
003. univ. of washington: business degree 2009
004. career: senior ad exec turned copywriter
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