Long, beautiful Asian hair

Living in Seattle, I was exposed to so much influence from Asian media. Asian everything all over the place. I think it had to do with my circle of friends as well, but for the past two years, I’ve really lived outside this sphere and feel disconnected.

Seeing a commercial like this really brings me back. It’s a bit outrageous, but I like it. It tells a fun story through film, which I’m discovering will always be a medium needed in advertising. Whoever says TV is dead doesn’t realize how these videos are still so proliferated through online channels.

Back to the spot. The storyline is cheesy but well directed. It’s quintessentially like an Asian-Drama that you just can’t help but enjoy. Overall, I imagine the briefing to be about ‘how do we make this hair care product tie into this divorce rate insight’. Writers go crazy, and this is the result. Good times.