Long, beautiful Asian hair

Living in Seattle, I was exposed to so much influence from Asian media. Asian everything all over the place. I think it had to do with my circle of friends as well, but for the past two years, I’ve really lived outside this sphere and feel disconnected.

Seeing a commercial like this really brings me back. It’s a bit outrageous, but I like it. It tells a fun story through film, which I’m discovering will always be a medium needed in advertising. Whoever says TV is dead doesn’t realize how these videos are still so proliferated through online channels.

Back to the spot. The storyline is cheesy but well directed. It’s quintessentially like an Asian-Drama that you just can’t help but enjoy. Overall, I imagine the briefing to be about ‘how do we make this hair care product tie into this divorce rate insight’. Writers go crazy, and this is the result. Good times.

The new guy at Pereira & O’Dell NY

Back from the hiatus of blogging. Since my last entry, I’ve started interning at Pereira & O’Dell in New York. First agency experience here in the Big Apple, and I have to admit that it’s more akin to my time at T.D. Wang than anything. My observations are that the hours are late and very high stress. A far contrast from what I experienced at Muhtayzik. It’s good experience regardless, so we’ll see how far this takes me.

Also getting the chance to work on sports related clients all the time. Who’d a thunk it? Paul Boupha? Haha. Any way, back to my ad world observations.

This spot made some headlines a few days back, and I thought it was funny enough to share. It rides on the fame of goat videos. I suppose it’s an easy route to take when developing creative. But if it works, it works. Again, always produce something fun and worth watching.

Another spot is this one for VW. I imagine the brief was to really exemplify their USP. Why not show the scenario played out in a situation you wouldn’t want their USP. Very smart execution even if it is a stunt. I’ve begun to understand that stuntvertising isn’t meant for the people actually experiencing it in the moment (because they’re likely actors any way) but more for the viral video content it ends up being when posted online. At any rate, I’m a fan of this little spot.