Hello, Monday.

Leave it to the Brazilians to come up with another visually appetizing ad campaign. This time quite literally.

Another case of where a fun image alleviates the burden of a straightforward headline. Overall, I like the idea of paralleling food to clothes. Although I am always reminded what the Sid Lee guys in Amsterdam taught me when seeing stuff like this.

This is merely Lürzers Archive material. Nothing wrong with that per se, but there’s no brilliant idea behind it. Photoshop is the hero.

All the while, what good is advertising if it doesn’t get consumers to take notice? Sometimes all that takes is making stuff look pretty. Way to sell myself short as a writer, but I also remember how someone random once mentioned how it doesn’t take good advertising to increase sales. The unfortunate truth.

Does that mean I want to be a shitty writer? Hell no. But from ads like this, I am inspired to create visually appealing work that also carries an amazing idea. That’s how a young creative like me lands his next big gig. Unfortunately, as always, this is easier said than done.