My Return to America & Blogging

Welcome back to me. Since I’ve last blogged… let’s see…

I moved to Amsterdam.
I did a trap room in Budapest.
I biked around Barcelona and met the love of my life.
I experienced an Arab world for the first time in Morocco.
I fell in love with Sevilla.
I enjoyed a short trip to Cordoba.
I move to Berlin. Again.
I returned to Barcelona.
I flew solo to London.
And now I’m living in New York City.

That’s the abridged version.

I’ve been compelled back to this blog because, among many things, this city is invigorating my will to do good. By doing good, I mean doing what’s good for me. I need to write more. I felt my work and mind weakening as I was playing around in Europe. It’s time to get back to what makes me really tick.

I’ll be graduating soon, and if my writing still sucks by then, who the hell will hire me? Would you? Please do.

As part of a quarter-long assignment, I’ve been tasked to record my thoughts on advertising on a daily basis. Why not include that as a part of my writing exercises in this blog. Everybody wins! So let’s get going. My select ad of the day is:

Pop Secret MICROWAVE by Deutsch LA. I post it not necessarily because I think it’s a great piece of film or anything. I wanted to post it because I wanted to point out that it’s very easy to tell the work done by Deutsch LA. Much like their Virgin America in-flight video, they incorporate the party scene. The nightlife. Young celebrities. The aesthetic to me is very reminiscent of Las Vegas / Los Angeles culture. Maybe that’s why it stands out so much to me. Lots of glitz, glamour, and pop culture. That’s their calling card.

Is there a revolutionary idea behind this video spot? Nay. Is it still fun to watch? Yep. The kinda mindrot Hollywood spews out. Michael Bay type stuff. It’s enjoyable nonetheless, and hell, I wouldn’t mind producing low-budget, visual spectacle like this in my career. Why the hell not.