Agency – VMLY&R
Role – Senior Copywriter
Client – U.S. Census Bureau
WHAT IS THE 2020 CENSUS?
HOW IS THE DATA GOING TO BE USED?
HOW DOES IT AFFECT REPRESENTATION?
HOW DO I TAKE IT?
IS MY DATA SAFE?
We created a government PSA designed to look like just the opposite: playful, colorful, and fun.
This became a series of “How-To” videos that made the who/what/when/why of the census simple in an entertaining way.
Agency – VMLY&R
Role – Senior Copywriter
Client – U.S. Census Bureau
WHAT IS THE 2020 CENSUS?
HOW IS THE DATA GOING TO BE USED?
HOW DOES IT AFFECT REPRESENTATION?
HOW DO I TAKE IT?
IS MY DATA SAFE?