People at home are so far removed from the long hours, sleepless nights, sweat, blood, and tears the UN puts into their jobs every day.
To give people an opportunity to understand what it takes to do what they do, we created a campaign that shared the sacrifices and unsung stories of real UN workers abroad.
Agency – VML
Role – Senior Copywriter
Client – United Nations
Because the launch of our campaign was so close to Valentine’s Day. We also created a snarky collection of greeting cards inspired by our print messaging.
