Agency – McCann
Role – Associate Creative Director
Client – New York Lottery
![](https://paulboupha.com/wp-content/uploads/2024/01/nyl_lny_collage.jpg)
2024 is the Year of the Dragon. One of the luckiest years in the lunar calendar. So, what better time to play the New York Lottery’s latest instant-win game? This campaign was an invitation to try your luck at winning big — especially targeting AAPI communities across New York State.
Agency – McCann
Role – Associate Creative Director
Client – New York Lottery