Agency – McCann
Role – Associate Creative Director
Client – New York Lottery
2024 is the Year of the Dragon. One of the luckiest years in the lunar calendar. So, what better time to play the New York Lottery’s latest instant-win game? This campaign was an invitation to try your luck at winning big — especially targeting AAPI communities across New York State.
Agency – McCann
Role – Associate Creative Director
Client – New York Lottery