CREDITS:
Agency – VMLY&R
ECD – Tom Gilmore
CD – Izzy Debellis, Marco Howell
S. AD – Valeri Schwartz
Director – Olivier Gondry
WHAT IS THE 2020 CENSUS?
WHY TAKE IT?
HOW DOES IT AFFECT REPRESENTATION?
HOW DO I TAKE IT?
IS MY DATA SAFE?
2020 U.S. Census | Census Made Simple
We created a government PSA designed to look like just the opposite: playful, colorful, and fun.
This became a series of “How-To” videos that made the who/what/when/why of the census simple in an entertaining way.
