Apr 23, 2009
Paul Boupha

WARNING: OFFENSIVE ENTRY AHEAD

I just found it worth mentioning that today in my strategic management class we all came to an automatic consensus on the demographic description for Myspace users.

I remember the days when Myspace was the ‘in’ thing back in high school. I was a moderately late adopter to it, actually, but as I moved onto college I found a new love for Facebook. Many chose to not adopt, while many more decided to abandon their old accounts and totally embrace it. I can attribute this to a skepticism toward change or a striving to belong in the group of ‘non-conformists.’ At any rate, Myspace came under attack from trashier and grungier characters and the brand perception for it went downhill. EXPONENTIALLY. As a result, most characterize all current Myspacers as uneducated, low-brow, and -essentially- a tool to keep in touch with those who haven’t graduated from high school. As a matter of fact, I’ve found peers to go out of their way to avoid it. From a technological standpoint, it seems like Myspace is more virus-ridden any way. These terms and notions came out almost immediately from everyone in the peanut gallery, and it was the first time in a long time that everyone found something to agree about even if it was on such negative terms.

I found it extremely amusing and worth noting for the long run. My personal feelings are that Myspace has run its course, much like Xanga. They’ve already tarnished their brand reputation to an irreversible point, and nothing associated with the name ‘Myspace’ will be salvageable in turn. I feel if you are still a lingerer on Myspace and believe that you do not fit into this aforementioned typecast, perhaps it’s time to make a change. Either that or continue in hopes of proving me wrong.

2 Comments

  • My reason for not getting a facebook is still the fact that I barely even use myspace, so why should I join another social network which I’d hardly ever check? I do agree that myspace has a ton of sketchy people on it, but I must argue the point that the people are less-educated than those on facebook. What makes the facebook crowd superior in intelligence? I would certainly agree to that back when they had a standard that people had to be enrolled in college and use their college e-mail addresses, but since then, they had removed it which allows any sketchy character to join as well. That is all, except, DUDE, XANGA WAS SO COOL. I tried finding my old journal, but I guess I had deleted it. 8(

    • Although it is true that the exact same sketchy people from Myspace could have migrated to Facebook, Myspace’s reputation has already been tarnished by its previous circumstances and associations. As a brand, perception from consumers is everything and once it has been lost – it will be very, very hard to get back. The mere fact that people perceive Myspace to have less educated peoples has added to the ruin of the company.
      Along with that, I think Facebook has better filtering features that allow you to report spam.

Leave a comment



PAUL BOUPHA |王志明 | อัศวิน

001. hometown: las vegas, nevada
002. current: new york city, new york
003. univ. of washington: business degree 2009
004. career: senior ad exec turned copywriter