Sep 23, 2014
Paul Boupha

Fun, clever ambient stoplight

Another fun execution from a basic insight. How do you get people to stop in their tracks? Entertain them. How do you entertain them? By unexpectedly remixing things they see every day and take for granted. A valuable lesson going forth in thinking up my own executions.

Leave a comment



PAUL BOUPHA |王志明 | อัศวิน

001. hometown: las vegas, nevada
002. current: new york city, new york
003. univ. of washington: business degree 2009
004. career: senior ad exec turned copywriter