Sep 19, 2014
Paul Boupha

Simple, funny prints

Winning formula: dogs and simplicity.

I think this print is amazing and requires very little explanation. Feels European?

The lesson of the day is to just think of everything as if you’re telling a joke. There always needs to be a punchline. There always needs to be a twist. Explain this ad as if you were delivering a funny line when talking to a friend.

…of course, that’s all well and good. But easier said than done. Heh heh.

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PAUL BOUPHA |王志明 | อัศวิน

001. hometown: las vegas, nevada
002. current: new york city, new york
003. univ. of washington: business degree 2009
004. career: senior ad exec turned copywriter