Triple Whammy Day

Three pieces in the ad world worth discussing today. Two of which are really gay. Oh, San Francisco.

Let’s begin with DiGiorno’s misguided tweeting and almost immediate beg for forgiveness. Recently, they posted this:

#WhyIStayed is a hashtag revolving around the topic of domestic abuse. Without the proper context, DiGiorno’s social media team saw that it was trending and posted the above without doing their research. They instantaneously received quite a bit of backlash. Within minutes, they took down their tweet and issued this apology:

I’ve been in my fair share of PR disasters before. They don’t feel good. Even though they done f’d up big time, the person at fault did the right thing in personally replying to every single complaint. It’s the hard thing to do, but in the end, it’s the best thing the company could have done. Just suck it up, and admit to your failures. We’re all human. Just make sure it never happens again. I applaud them on how they’re riding out the shit storm.

Gotta give a nod to Muhtayzik Hoffer for this pretty funny spot. Simple situation spun on its head. It’s essentially a copy-driven piece which makes me like it even more. Kudos to Mike Gallucci here for his unmistakably weird sense of humor. Even though I barely knew the guy.

I don’t know why I discovered this so late. It rings similar to the Gay or Nay microsite I did earlier this year. Although it’s done on a much simpler and grander scale. The message is very simple and the execution didn’t take much effort at all. No matter what you look like on the outside, the inside is the same. Beautifully intricate message delivered in a very easy and digestible way. I love it.