The Gisele Spot

Another popular spot that’s been poppin’ up all over the place. Gotta hand it to Droga5 for delivering another great spot to accompany their wonderful tagline: I will what I want.

Take a supermodel known for being high-end, luxurious, and feminine. Throw her in an environment doing the complete opposite. Show her in a powerful, sweaty, down-to-earth activity that also embodies sports for the brand. For good measure, let’s include people’s tweets that both rant and rave about what she’s doing. Film it beautifully. Get people emotional about it. Nibble on the human truth that everyone gets bullied, but as long as you put your heart to it, you can do damn well whatever you please.

Thus the thought process behind this spot. Essentially, the reasons why this is another home run for Under Armor.