IKEA at the Forefront of Technology

This has been making the rounds in the ad scene lately.

Obviously, there have been countless parody videos for the iPhone. Yet all of them have been pretty popular and successful just because of the sheer fact that people are blasting away their preconceptions and expectations from the original. They already know in their mind what’s supposed to happen, and they want to see what changes and twists the new version is able to incorporate.

That’s why SNL is so successful. That’s why other parody videos are so popular. However, IKEA has nabbed at a low-hanging fruit by taking the parody approach. Not to say this ad, and particularly the writing, isn’t clever. But I’ve seen it before, and I’ll probably see it countless times again.