Brand Partnerships

When the stars align, brand partnerships can be amazing. It’s like watching a cameo in your favorite movie. It’s like playing a Marvel character in a Nintendo video game. This is a big reason why the Avengers was so awesome.

That’s why I love, love, love the partnership between Airbnb and IKEA. So smart, smart, smart. They’ve selected a date for people to book an evening in one of three IKEA showrooms. Guests will get to try out the furniture but also get a unique housing experience. It just sounds so freaking cool. I’d love to book it right away. Unfortunately, I live nowhere near Sydney.