Cheeky Newcastle Bastards

I’ve been a fan of Newcastle’s No Bollocks angle for a while now, and it seems like they’ve been able to develop a series of hit-after-hit fun little additions to extend the campaign. I opted in their last effort, and I support them this time around as well.

The #NewcastleAdAid campaign is a simple social integration where people submit their lame photos via tweet. Images will be randomly selected and photoshopped into ridiculous advertisements that any intern could do. The tackiness is what makes it funny. That’s what makes this whole campaign a dream for execution and manpower. Everything is just so stupid. Stupid to a point that it’s brilliant on many levels. This concept is the gift that keeps on giving.

Here’s the case study for it.