I Used to Be Sony Loyal

I remember the days when I used to only want Sony Ericsson phones. That brand loyalty has long faded, but my love for this little campaign rekindles it slightly. W+K has created a series of little apps to showcase the waterproof features of the new Xsperia.

I guess the solution was obvious. The result is pretty simple and entertaining. How do you best convey to the customer that these phones are waterproof? Well throw them underwater, of course. I love how they took the most clearcut answer and paired it with beautiful executions. Who says not to put any apps in your portfolio?

To see the array of films, I defer to AdWeek.