Apple Returns to the Top

Even though it’s been pointed out that this twist has been done before, the sentiment still remains. I can’t help but be touched by this spot. It nabbed an Emmy for Best Commercial 2014 for good reason. Every time you pull at the heartstrings, it’s hard to go wrong. Well. Admittedly, if your client is cigarettes then you’ll probably be more likely to still piss people off. But under very difficult circumstances can you go wrong with this approach normally haha.

Also as an observation, I notice I have been posting mostly video spots. I need to widen my range and explore more kinds of advertising. Surely more stuff is making its rounds around the interwebs for me to discover. I’d like to find more ambient. More writing. More radio. Let’s see what the hunt will yield with new objectives in mind.