Mind Your Skin

I notice I’ve been attracted to a lot of social cause related advertising lately. On the other hand, maybe it’s mostly issues like these that get picked up by the media. That’s also insightful to realize what kinda work gets most talked about by the press.

My inspiration piece of the day is ‘How the Sun Sees You’.

Visually beautiful and very interesting to see the unseen effects the sun has on you. Makes me worried about myself actually because I tan so easily. This is an easy sunblock ad done in a mature and artistic tone that brands like Coppertone aren’t really known for. Maybe the client could have been a high-end sunblock. Who knows. That’s the strategist in me talking now.

I believe the creator just did this for the sake of art. Which makes the piece so much more appealing. Another lesson to take away from this is that you should just aim to create beautiful work. There will always be an aim and objective to plug in later. If it’s done nicely, everyone will want to jump on board.