Aug 15, 2014
Paul Boupha

Fart Goes the Weasel

Who doesn’t love a good fart gag? These guys take it to the next level and turn it into a social cause.

It’s just something silly and fun. That’s what makes others want to do it. Too bad its release parallels with the whole ALS ice bucket thing. Overshadowed.

What I also like about this campaign is that it implements a feature I’ve been trying to explain to all my team partners for forever now. One day I’ll be able to sell it by using this as a case study. Much like YoutubeRepeat.com. I don’t understand why people aren’t using this feature more. Hopefully this will spark the inspiration.

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PAUL BOUPHA |王志明 | อัศวิน

001. hometown: las vegas, nevada
002. current: new york city, new york
003. univ. of washington: business degree 2009
004. career: senior ad exec turned copywriter