Aug 14, 2014
Paul Boupha

Mathematical Prints

Clever print ads in the form of something we can all relate to. An example of long copy emulating something so familiar but spinning it in a direction that makes us wanting to read more. That’s how you lure people into long copy. I think that’s a life lesson I’ll take to make sure my future self gets stuff produced. Thanks to ZOO Australia for the inspiration.

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PAUL BOUPHA |王志明 | อัศวิน

001. hometown: las vegas, nevada
002. current: new york city, new york
003. univ. of washington: business degree 2009
004. career: senior ad exec turned copywriter