Under Armor Making the Rounds

This commercial has been making the rounds. Simply shot. Beautifully shot. But the thing I’m most impressed about is the tagline, “I will what I want.”

Quick. Direct. Inspirational. Hallmarks of good writing, and all the things I aspire when I think up good lines. Also, I find taglines are some of the most difficult things to write. I’m envious when people just find something that flows as well as this.