les fruits & légumes Moches

A great campaign against food waste. I’ve been told this is a huge topic, and a flurry of student portfolios have sought to fix it. This actual French campaign actually executed something, and did it very well. I like everything in terms of design, simplicity of the idea, and presentation of the material.

Would I buy one of these grotesque fruits myself? Here in New York City, absolutely. I need to save the moneys. However in other cities, I might just pay more for the regular shape due to being able to cook it evenly when sauteing. I think that’s a pretty legitimate concern.

Again, observing this campaign teaches me to keep things simple and convince people to engage in the truth I am presenting.