We’re All Gonna Die

I used to watch the Simpsons all the time growing up, and for some reason, I’ve trailed off and forgot it was even still on the air. Surprising how the show is still running, but actually judging from just random browsing, I think they’ve managed to produce some really amazing content. For example, this tribute to Miyazaki is beautiful and inspirational.

All this time, I believe the series has been able to maintain its magic. The characters are still as quirky as I remember, and I imagine I could just as easily fall back in love and familiarity with any of them. I think the same holds true for the masses, and that’s what makes the newest spot for the upcoming Simpsons FXX Marathon so appealing.

Of course I like it. There’s an apocalyptic theme and straightforward copy. It’s also pretty ridiculous, but I love it. “WE’RE ALL GONNA DIE.” Haha what can be more fitting and hyperbolic. I can only imagine how fun it was to art direct this spot. Also, I can only imagine how FXX found it in their hearts to bless whoever made this spot with the budget to produce it.

This ad is a winner in my book, and I’d love to produce more stuff like it. Stuff that riles up the fanboys and makes them giddy.