The English So Fun

I’m part of the MinoriTeam, so it’s okay that I think this is more than culturally relevant.

Alma DDB’s print campaign for Rosetta Stone is pretty quick and funny. Takes innocent human error and exploits the hell out of it for comedic effect. I always laugh at my parents misinterpreting my words. They always find a clever twist to what I thought was a seemingly simple question.

“Mom, can I get fried rice?” She then hands me a flashlight.

This parallels a lot to advertising, actually. Take the obvious and spin it into something unexpected. Maybe I should take this metaphor as a lesson in my writing.

Any way, here’s the campaign: