Let’s Talk About Airbnb

Today’s major clamor was about Airbnb’s redesign. Love it or hate it, they definitely stirred quite a buzz in both the tech and design communities. My personal opinion is pretty unfavorable.

The new logo is going for something more loose and trendy, but frankly, I just think it makes them look like they’re trying too hard. There have also been comments going around about how the shape looks like Disney, a piece of poo, or something vaginal. Actually, the possibilities can be endless, so at least its versatility is to be commended.

However, the logo isn’t the worst thing that bothers me. Looking through the new website, I feel like the whole webpage just became so much more corporate and soulless. It looks like a hodgepodge of design trends where we see flat design, pops of pastels, lots of squares, and funky-colored vectors. Technically the pieces match, but the previous design just felt more welcoming. There was a vibe of locals just wanting to help locals. Something felt more communal and grassroots, and essentially, isn’t that the core of what Airbnb is all about?

I think they’ve stepped away from what made them so charming. Albeit the services have not changed at all, but I can’t help but wonder if their new look is reflective of an inner corporate tyrant waiting to do some damage.