Apr 16, 2013
Paul Boupha

Desire to Be a Better Writer

Even if you’re a good writer, that doesn’t necessarily make you a good copywriter. So far this quarter, I’m making this realization quite painfully. Never have I been surrounded by so many writers in the same place. Their wit is inspiring. Through it, they draw their strength to create great headlines.

This realization also means that I have been diving more into “industry” classes instead of only the technical. If I thought I was surrounding myself with advertising before, I’ll start to live and breathe it in the coming weeks. Things will get taken to the next level without a doubt.

Some actionable items to improve and prep myself would include continuing to stick to my regimen of writing, focusing, and creating day by day. It’s like exercising (another regimen I need to work on…) where good habits will lead to awesome results.

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PAUL BOUPHA |王志明 | อัศวิน

001. hometown: las vegas, nevada
002. current: new york city, new york
003. univ. of washington: business degree 2009
004. career: senior ad exec turned copywriter