Agency – McCann
Role – Associate Creative Director
Client – Mastercard


We leaked that something big was coming and got fans watching the GRAMMYs in sweaty anticipation.
Lady Gaga herself took to TikTok and invited fans to dance or die for a chance to be featured in her next music video.







32 winners were selected to recreate the music video on the same set, using the same crew, wearing the same wardrobe.
We even surprised lucky fans with a priceless stunt.
And threw an epic album launch party.

