Paul Boupha (he/him)

Mastercard | McLaren F1 Team

When Mastercard became a title sponsor of the McLaren F1 Team, most fans rolled their eyes. Another corporate sponsor of a racing team… why should we care?

That’s why we positioned this new partnership not just as a team sponsorship but a sponsorship of the fans themselves. One that gave them unprecedented access to the sport they love — all on “Team Priceless.”

Agency – McCann
Role – Creative Director
Client – Mastercard

We kicked off the race season by having McLaren drivers Lando Norris and Oscar Piastri recruit fans around the world to join Team Priceless through a social competition.

We then enlisted two of the internet’s favorite F1 influencers @christinaroki @kyanfrancis to be the faces of Team Priceless Productions.

A new, social-first production company run by McLaren F1 fans for other McLaren F1 fans, where they could now use their insider access to generate fan-first content all race season long.

And here’s just a taste of what we helped them produce (so far):

U.S. Census | Census Made Simple

Mastercard | Abracadabra

New York Lottery | Lunar New Year