Dec 7, 2011
Paul Boupha

On the right track

I stumbled upon this job description for a Copy Director today via Linkedin. To my joy, it seems like I quality for a majority of the bullet points…minus 5 years of experience and a substantially larger portfolio. Hooray for me and the sweet smell of validation.

COPY DIRECTOR – WILEN MEDIA

Job Description:
Wilen Media, a fast-paced integrated marketing agency, is seeking a Copy Director who will lead a team to work in conjunction with our creative and account teams to develop and execute innovative direct marketing solutions for a variety of Fortune 500 clients.

Our Copy Director works in a collaborative environment with colleagues to create exceptional direct
marketing ideas, write fresh and strong, results drive copy (both short- and long-form), and manage multiple projects from inception to completion. Your natural desire to take ownership of assignments will need to be balanced by patience and the flexibility to revise your work.

In addition, the best applicant will be at ease pitching to clients, willing and able to mentor junior and mid-level copywriters, and able to think both strategically and creatively. This position reports to the Creative Director.

The Copy Director at Wilen Media will:
+ Lead projects, critique work and approve final creative concepts
+ Be passionately creative, yet very disciplined
+ Have excellent interpersonal skills
+ Be a keen listener and note taker
+ Be able to work well under pressure
+ Have a curiosity about people, commerce, culture, and advertising trends and techniques
+ Set and maintain creative standards for the department and enforce accountability when standards are not met
+ Inspire creative team to constantly strive for excellence in their work.
+ Maintain and encourage a positive creative culture focused on growth.

Desired Skills & Experience
Oh, yes, spelling and grammar count. Proofreading skills will only help.

Your copy should demonstrate an ability to drive results while demonstrating a thorough understanding of structure. This position includes copywriting for direct mail and interactive
media, as well as some traditional media.

The Successful Candidate will possess:
+ A strong portfolio demonstrating creative experience and copywriting capabilities, accessible to us digitally
+ A Bachelor degree in English or related subject
+ Minimum 5 years experience in Direct Response copywriting
+ Flexibility to handle multiple tasks with a high-level of organization
+ A positive, independently-motivated, team-focused, creative attitude
+ Ability to mentor creative personnel and foster learning and excellence among team
members.

This is a full time, on site position. Please, local applicants only.

If interested and qualified, please send the following to careers@wilengroup.com: A persuasive letter of introduction. Resume/CV with salary history and requirement. At least two of your strongest Direct Response Copywriting Samples.

Nov 27, 2011
Paul Boupha

GQ Spring Milan

I miss those warm days already…

Nov 26, 2011
Paul Boupha

Thanksgiving weekend agenda:

1. Back up computer on external HD – not quite trusting of the cloud yet…
2. Deposit Whistler check
3. Buy wooden spoon and new cereal bowl
4. Build a worthy portfolio page and update works
5. Get ahead/caught up with work — if I can sit idly next week, I’d be so happy

Nov 6, 2011
Paul Boupha

Oblivious

How have I been so blind…

To the hole in my couch!! Who the heck kicked in the side of the arm rest… must have been one of the dozens of couch surfers I’ve been harboring. Not any real couch surfers, mind you. There’s just been a countless number of people who’ve spent the night on this thing that I can’t even begin to narrow down a single suspect.

Urgh. I wonder when this happened? Ah well. I suppose it makes for a funny story. Can’t believe I didn’t notice it sooner.

Oct 29, 2011
Paul Boupha

Happy Birthday to Me

I’m 25 percent complete with my life, assuming I’m going to live to be 100. And like many of my peers, I’m feeling a bit of a quarter-life crisis. In reflection, I feel like I’ve accomplished a lot but not enough. S’pose it’s in our nature to never be satisfied with what we got.

Have you ever felt so trapped and frustrated for not being able to attain what you strive to achieve? I guess that’s me right now. No amount of leisure, vacation, luxury, or materials can compensate for my want of …”more.” Whatever that means.

Why is it I write all these introspective, depressing entries on my birthday. Can’t I just be complacent with the status quo? I’d love to experience the day I feel like that again. That’d be the perfect present.

Oct 24, 2011
Paul Boupha

Harry Shum Jr. in GQ

Finally an Asian face to draw inspiration from. Good looks for winter by Harry Shum Jr. (full article here). Plus three of the last inspiration pics for fall.

1. Under the suit
2. Mixing patterns – gingham and argyle
3. Snowboarding style – the long john

Oct 15, 2011
Paul Boupha

Pink Martini – Sympathique

Love this album cover. And the song is nice because it’s an easy translate yay! My French is getting better.

Ma chambre a la forme d’une cage
Le soleil passe son bras par la fenêtre
Les chasseurs à ma porte
Comme des petits soldats
Qui veulent me prendre

{Refrain:}
Je ne veux pas travailler
Je ne veux pas déjeuner
Je veux seulement oublier
Et puis je fume

Déjà j’ai connu le parfum de l’amour
Un millions de roses
N’embaumeraient pas autant
Maintenant une seule fleur
Dans mes entourages
Me rend malade

{au Refrain}

Je ne suis pas fière de ça
Vie qui veut me tuer
C’est magnifique
Etre sympathique
Mais je ne le connais jamais

{au Refrain}

Je ne suis pas fière de ça
Vie qui veut me tuer
C’est magnifique
Etre sympathique
Mais je ne le connais jamais

{au Refrain}

Sep 29, 2011
Paul Boupha

Beautiful City

Looks can be deceiving. But from this angle, I’d want to keep living the lie.

Sep 24, 2011
Paul Boupha

Quote about artists

曾梵志: 艺术家必须自恋,不自恋你就没法坚持下来。

Artists must be narcissistic, the absence of it hinders perseverance.
Zeng Fan Zhi

Sep 5, 2011
Paul Boupha

Labor Day Agenda

What to do today? First and foremost: relax.

But then I’ll…

+ Workout
+ Groceries
+ Work research
+ Dragon Quest 8 yay!

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PAUL BOUPHA |王志明 | อัศวิน

001. hometown: las vegas, nevada
002. current: new york city, new york
003. univ. of washington: business degree 2009
004. career: senior ad exec turned copywriter