Agency – McCann
Role – Associate Creative Director
Client – Mastercard

We leaked that something big was coming and got fans across the internet watching the GRAMMYs in sweaty anticipation for Gaga’s latest song.
After its world premiere, Lady Gaga herself took to TikTok and invited fans to dance or die for a chance to be featured in her next music video. We then received 7,000+ submissions in just 7 days.







We selected 32 winners and flew them out to recreate the music video on the same set, using the same crew, and even wearing the same wardrobe.
We even surprised a few lucky fans with a priceless stunt they’ll never forget.
Before throwing the most epic album launch party for her most passionate fans.

