Agency – McCann
Role – Associate Creative Director
Client – New York Lottery

2025 was the Year of the Snake. And since 64% of the US population are afraid of em’, we had to find a way to take the fear of out snakes — and make people see them as mesmerizing and beautiful.

2024 was the Year of the Dragon. One of the luckiest years in the lunar calendar. So, what better time to scratch the dragon?

Radio