The Metaverse is becoming a haven of self-expression. A place where players are unafraid to live as their true, authentic selves. So, we created a safe space for them to do just that.
With Mastercard, we brought together digital creators from across the LGBTQIA+ community to create one of the first branded worlds in Horizon Worlds — made for the community, by the community. Myself included.
Agency – McCann Role – Associate Creative Director Client – Mastercard
At the heart of our world was the Museum of Our Younger Selves — an emotional exhibition where we showcased different letters sharing priceless advice from across the LGBTQIA+ community.