When Coke announced it was changing its formula for Coke Zero, people everywhere flipped out and automatically came to the conclusion that the change would suck. That’s why we were tasked to develop a sampling experience to prove them wrong by trying it for themselves.
So, we created the world’s first taste isolation tank. A sensory deprivation chamber made for people to zero in on the taste and nothing but the taste.
Agency – Momentum Worldwide
Role – Copywriter
Client – Coca-Cola
Ex Awards (Best Multi-Market Event) – Silver