PAUL BOUPHA

copywriter · new york city

Coca-Cola | Zero Chamber

AWARDS & PRESS:

  • Ex Awards (Best Multi-Market Event) – Silver
  • When Coke announced it was changing its formula for Coke Zero, people everywhere flipped out. But in actuality, the new taste was even more like their beloved Coca-Cola Classic. We were tasked with developing a sampling experience to get those with preconceived notions to try it for themselves, putting aside any negative hype.

    As a result, we created the world’s first taste isolation tank. A sensory deprivation chamber made for people to zero in on taste and nothing else.

    CREDITS:    CCO – Omid Farhang / CD – Kevin Gosselin / AD – Valeri Schwartz


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