AWARDS & PRESS:
Ex Awards (Best Multi-Market Event) – Silver
When Coke announced it was changing its formula for Coke Zero, people everywhere flipped out. But in actuality, the new taste was even more like their beloved Coca-Cola Classic. We were tasked with developing a sampling experience to get those with preconceived notions to try it for themselves, putting aside any negative hype.
As a result, we created the world’s first taste isolation tank. A sensory deprivation chamber made for people to zero in on taste and nothing else.
CREDITS: CCO – Omid Farhang / CD – Kevin Gosselin / AD – Valeri Schwartz