copywriter · new york city

Verizon | Super Bowl LI


  • Clio Sports (Partnerships, Sponsorships & Endorsements) – Silver
  • Clio Sports (Events/Experiential) – Bronze
  • At Super Bowl LI, Verizon wanted a signature experience that showed they could connect fans beyond wireless. That led us to create the world’s first VR football game where two players got to battle head-to-head, in real-time.

    Gameplay was designed to function like a next-generation rock/paper/scissors. Players selected between defensive and offensive moves for three downs through their VR headsets. Then, actual plays from NFL playbooks would play out before their very eyes.

    As a result, we reached 5,000 onsite plays, 140k live-stream social views, and 3.6m impressions.

    CREDITS:    CCO – Omid Farhang / GCD – Joe Kantrowitz / CD – Aaron Alamo, Ralph Calderon / Sr. CW – Greg Weber / Sr. AD – Mike Costa / AD – Valeri Schwartz, Shanan McKeany, Oscar Ma / CW – Craig Seyboth

    Verizon Super Bowl LI

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    © 2018 PAUL BOUPHA