PAUL BOUPHA

copywriter · new york city

Verizon | Super Bowl LI

Verizon wanted a signature experience that showed they could connect fans beyond wireless. So, we created the world’s first VR football game where two players got to battle head-to-head, in real-time, and execute actual plays from NFL playbooks before their very eyes.

The result: We reached 5,000 onsite plays, 140k live-stream social views, and 3.6m impressions.

AWARDS & PRESS:

  • Clio Sports (Partnerships, Sponsorships & Endorsements) – Silver
  • Clio Sports (Events/Experiential) – Bronze

  • Verizon Super Bowl LI

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