PAUL BOUPHA

copywriter · new york city

Muse

AWARDS & PRESS:

  • Published in Madison Valley by Leif Abraham
  • In response to the occasional lack of inspiration, we created Muse—a deck of cards designed to help creatives ideate and problem-solve. Based off the major arcana from a standard set of tarot, we illustrated 21 personas and linked them to various concepting techniques.

    This side project is in the production stage, as we’re currently prototyping and intend to distribute in late 2018.

    CREDITS:    AD – Valeri Schwartz / Illustrator – Armando Gonzalez / Special Thanks – Tomás Lima, Letícia Abreu


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    © 2018 PAUL BOUPHA

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