CREDITS:

Agency – Momentum Worldwide
CD – Arye Dworken, Sam Resta
AD – Valeri Schwartz

FEATURED ON:

Billboard
Departures
Essence
Fashion Week Daily
Forbes
Hip-Hop Wired
Hollywood Reporter
iHeart
OK Magazine
Page Six
People
The Points Guy
The Source
Vibe
Vogue
XXL Mag

Guests first walked through custom art exhibits by Daniel Arsham, telling the story of a dystopian world devoid of color before transitioning into a warmer, more hopeful scene.

We worked with Michelin Star Chef Dominique Crenn to create a multi-course menu where you didn’t know what you were ordering. You just had to trust your curious intuition.

The ballroom and performances grew increasingly yellow as the night went on, until the entire atmosphere was bathed in the color of curiosity.

The Results:
$1,313,000+ raised. 922.6M media impressions. 169M social impressions. 84 Instagram Stories. And… we overheard Pharrell say, “I am really impressed with how this event feels cool and not corporate. This is exactly the vibe and personality that I hoped for. American Express is dope.”