Agency – Momentum Worldwide
CD – Arye Dworken, Sam Resta
AD – Valeri Schwartz
Fashion Week Daily
The Points Guy
Guests first walked through custom art exhibits by Daniel Arsham, telling the story of a dystopian world devoid of color before transitioning into a warmer, more hopeful scene.
We worked with Michelin Star Chef Dominique Crenn to create a multi-course menu where you didn’t know what you were ordering. You just had to trust your curious intuition.
The ballroom and performances grew increasingly yellow as the night went on, until the entire atmosphere was bathed in the color of curiosity.
$1,313,000+ raised. 922.6M media impressions. 169M social impressions. 84 Instagram Stories. And… we overheard Pharrell say, “I am really impressed with how this event feels cool and not corporate. This is exactly the vibe and personality that I hoped for. American Express is dope.”