Opioid addiction is a disease, not a self-afflicted weakness. So, we were asked to get people thinking about the stigma behind the epidemic and educate them so they can start viewing it in a new light.
This led us to set up an installation made of 9,000 opium poppy flowers right outside the steps of the Annual Macy’s Flower Show.
Agency – Momentum Worldwide
CD – Sam Resta
AD – Valeri Schwartz, Alessandra Divizia
CW – Cesar Vallejo, Frank Miller